Sweetium

This project was a strategy-first problem that we solved. How can we create a very strong BSP (Business Selling Proposition) that would make relevant a regular confectionary?


We chose “sweet jewelry,”- and from that point on, we created the entire branding around this promise. The naming, the visual identity, the packaging, and, most importantly, each cake “screamed” luxury.


We collaborated with a luxury photograph; we dissected each cake and embraced the Business Promise. The result: a concise approach toward a high-end cake brand.