The Pragmatic Brand Agency
Coffee at its home
We have always tried to tell the best story possible with our visual identity projects as an agency. We strongly believe that besides a unique approach, we must also focus on the minimized necessity of storytelling. The naming helped us and, at the same time, created a challenge because it was a verbal identity approach, widespread and trendy within the same industry.
Did you know there are only “25 quadrillion” other coffee house establishments in Eastern Europe? So how can we say Coffee House uniquely, different from all other identity designers out there? Well, we did it. And that’s why we are so proud of the result: A logo that says coffee house without infringing any other company’s visual approach.